Market Segmentation and Positioning

College of Business Administration

Description:

Market segmentation and positioning is a crucial part of a business’s marketing strategy to gain sustainable competitive advantages and superior efficiency based on different customer needs and wants. By defining market segments and determining a brand or product’s position in the market, marketers can make informed decisions and produce more effective and efficient marketing strategies.

Instructor: Jaebeom Suh

Professor – Department of Marketing

More information:
microcred@k-state.edu

LEVEL

Foundational

WHO IS ELIGIBLE

Anyone

CREDIT OR NONCREDIT

Noncredit

INSTRUCTION METHOD

Online

TIME TO COMPLETE

Weeks

SKILLS OBTAINED

Marketing Analytics

Business Intelligence

Market Segmentation Analysis

Positioning Analysis

Positioning Perceptual Map

Data Visualization

Profiling Market Segments