Market Segmentation and Positioning
College of Business Administration
Description
Market segmentation and positioning is a crucial part of a business’s marketing strategy to gain sustainable competitive advantages and superior efficiency based on different customer needs and wants. By defining market segments and determining a brand or product’s position in the market, marketers can make informed decisions and produce more effective and efficient marketing strategies.
Level
Foundational
Who Is Eligible
Anyone
Credit or Noncredit
Noncredit
Skills Obtained
- Marketing Analytics
- Business Intelligence
- Market Segmentation Analysis
- Positioning Analysis
- Positioning Perceptual Map
- Data Visualization
- Profiling Market Segments
Instruction Method
Online
Time To Complete
Weeks
Instructor: Jaebeom Suh
Professor – Department of Marketing
More information:
microcred@k-state.edu