College of Business Administration
Description:
Explore the importance of innovation for a firm’s competitive success and the advancement of society in general. This program will introduce some of the risks and costs of innovation and look at why firms are much more likely to be successful if they have a well-crafted strategy for innovation. Specifically, this program focuses on likely sources of innovation, how innovations are frequently categorized and why some innovations are more successful than others.
Complete the following courses:
- MANGT 898 – Intro to Strategic Innovation (1 credit)