College of Business Administration
Description:
Explore the methods and tools organizational leaders use to formulate an innovation strategy. Developing an innovation strategy begins with understanding an organization’s strategic direction and intent and how innovation can help the organization reach its goals. Explore ways in which firms evaluate new initiatives and how to decide if the innovation should be pursued, while considering factors like collaboration with others and intellectual property protection.
Complete the following courses:
- MANGT 898 – Formulating an Innovation Strategy (1 credit)